Pinterest Buys Highlight, the Creepy Social Media Networking App
Years ago, Highlight debuted its not-so-hip social media app meant to help locals meet on the go via location-based tracking. The app’s history is reminiscent of Social Radar, famous for creeping out local Washingtonians. Highlight’s initial launch was more of a confused premise than it was a success. And its famously blinding logo was more of a turn-off than inviting. Nevertheless, five years later Highlight is announcing its acquisition by Pinterest.
In a note to users Thursday, Highlight’s “Math Camp team” said Pinterest is acquiring the application. Camp’s team will will shut down their app in addition to their new Roll and Short application. The company is also handing over their work to the open source community. Full details can be read below in the email blast, however no other details were given. There’s no exact word on what Pinterest will be doing with Highlight’s platform, but adding more geo-tagged content to the photo-sharing platform is an easy guess.
You can read Highlight’s full email blurb below:
We’re delighted to announce that we are being acquired by Pinterest – to continue the work we’ve been doing around recommendations, image/video sharing, and real-world discovery, but at a much larger scale.
Though the team will live on, we’ll be focused on building within the core Pinterest product. Sadly, this means we’ll be shutting down the Highlight, Roll and Shorts apps over the coming weeks. In the meantime, we are going to be working hard to make sure it’s a smooth transition for you. We will also be open sourcing a lot of our work so that the developer community can benefit from it.
We can’t tell you how much we appreciate the support you’ve given us these past 5 years. Creating these products for you has been one of the best experiences of our lives. We feel so grateful for every moment of it, and hope to build many amazing things for you down the road.
– The Math Camp team (Paul, Ben, Revant, Kris, Chris, Brian, Brandon, Christina, Alison, Jesse, Nicole, Hitesh and Noah)