Tag Archives: uncarrier

T-Mobile Introduces New “Jump!” Upgrade Plan

Today, T-Mobile held a press event in NYC to unveil some of its latest revolutionary features and enhancements to its growingly popular wireless service.

Specifically, T-Mobile announced the following:

  • JUMP!: Allows T-Mobile customers to upgrade their phones when they want, up to twice per year. The program also includes total protection against device malfunction, damage, loss or theft – all for $10 per month.
  • Expanding 4G LTE network: T-Mobile’s 4G LTE network now reaches 157 million people across the United States and is live in 116 metropolitan areas. T-Mobile remains on target to have nationwide 4G LTE network coverage by the end of the year, reaching 200 million people in more than 200 metropolitan markets.
  • Simple Choice Plan for All Families: Families can get four Simple Choice Plan lines with unlimited talk, text and Web and up to 500MB of high-speed data for only $100 per month (plus taxes & fees) — with no annual service contract required.
  • Expanding 4G LTE device lineup: T-Mobile introduced pricing and availability for two new 4G LTE-capable devices, including the Xperia Z from Sony and the Nokia Lumia 925. In addition, T-Mobile is providing Samsung Galaxy Tab 2 10.1 users with an LTE software update.

Here’s how it works: Customers can upgrade to a new phone, financed through T-Mobile’s Equipment Installment Program (EIP), twice every 12 months after they’ve been in the JUMP! program for six months. Simply trade in an eligible T-Mobile phone in good working condition at a participating store location. Any remaining EIP payments will be eliminated, and current customers can purchase new phones for the same upfront pricing as new customers, with device financing and Simple Choice Plan, a no-annual-service contract.

“At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That’s 730 days of waiting. 730 days of watching new phones come out that you can’t have. Or having to live with a cracked screen or an outdated camera,” said John Legere, president and CEO of T-Mobile US. “We say two years is just too long to wait. Today, we’re changing all that with the launch of JUMP! Now, customers never have to worry about being stuck with the wrong phone. And, yes — it’s really as good as it sounds.”

T-Mobile 4G LTE covers a large portion of the Washington DC area including: Bowie, Wheaton, and Silver Spring in Maryland. In Virginia, the following cities are covered by T-Mobile 4G LTE: Arlington, Alexandria, Falls Church and Fairfax. Landmarks in the Washington, D.C. area covered by T-Mobile 4G LTE include Arlington Cemetery, US Capitol, Lincoln Memorial, Washington Monument and the Jefferson Memorial. T-Mobile remains on target to have nationwide 4G LTE network coverage by the end of the year, reaching 200 million people in more than 200 metropolitan markets.

T-Mobile subscribers will be able to sign up for this new JUMP! plan this Sunday, July 14. For more information, visit T-Mobile’s new JUMP! landing page.

T-Mobile’s ‘Simple Choice’ Plans May Be onto Something

Last week, the nation’s fourth largest cellular provider announced a radical new model for wireless service pricing. T-Mobile customers now have the option of going “off-contract” (kind of) and take advantage of aggressive pricing that beats anything Verizon, AT&T and Sprint can offer.

All of the new “Simple Choice” plans begin with the unlimited voice and text messaging and pricing will vary depending on how much data you need. Erik has highlighted the new plans but just to recap, starting at $50/ month, you get 500MB of high-speed data with rates throttled to 2G speeds after you hit that limit. Heavier data users can add an additional 2GB of unthrottled data for an extra $10/month. 2GB of data not enough you say? For $70/month, you can get unlimited 4G data.  A second line will run another $30 on top of that, with each additional line costing $10 each.

Throttled data sucks and I am guessing rather than simply charge customers the extra $10 for 2GB of data, they want people to suffer long enough to upgrade their plan to the $70/month plan. But at the end of the day, either tier of pricing still offers customers a lot of value at an unbeatable price.

Not only is T-Mobile offering great pricing and flexibility in their rate plans, they are also spending a good chunk of the $3 billion they received from AT&T after their failed takeover merger on network enhancements and building out their LTE network. During its initial launch, T-Mobile will be lighting up LTE in seven markets including Baltimore, MD; Kansas City, KS; Houston, TX; Las Vegas, NV; Phoenix, AZ; San Jose, CA and our hometown of Washington D.C. Data speeds on this new network should range between 10 to 20Mbps down and 8 to 12 Mbps for uploads. The suite of devices that will be available on T-Mobile’s LTE network include the HTC One, Samsung Galaxy S 4, Galaxy Note II, BlackBerry Z10 and iPhone 5. That’s right. The last piece of huge news that came out of T-Mobile’s UnCarrier event is that they finally sealed the deal with Apple to sell the iPhone.

Even better, the cost of owning an iPhone on T-Mobile is less than any other network. Here is a chart from Zagg that compares the cost of owning an iPhone on T-Mobile versus its main competitors of Verizon, AT&T and Sprint.

iPhone comparison

With all of this news from T-Mobile, it is clear they are making a huge push against its competition. They have seen too many customers leaving for cheaper options and these new Simple Choice plans are the perfect solution. Not only will T-Mobile see a higher retention of current customers, it is safe to assume that they will begin to grow their customer base at the expense of Verizon, AT&T and Sprint with a majority coming from the latter two carriers. An April Fool’s joke this surely is not. T-Mobile is for real.